Aftermath
My suggestions increased site traffic and decreased drop-off rates. The success created more opportunities for optimizations such as redesigning the site's search bar, updating the Tips & Tools page, and reconfiguring the menu component. It also paved the way for me to work on NameStudio, a tool that helps users brainstorm domain names.
This project taught me that just because it's small doesn't mean that it's insignificant. Any improvements to a site's UX can make a huge impact, and it doesn't have to be a blue sky project. You just have to find the right way to make that impact.