I was a part of the vendor portal team at Gartner Digital Markets which encompasses four software/service review channels: Capterra, GetApp, Software Advice. Vendors would use the B2B platform to manage their listings, gather valuable insights, and qualify leads.
When the pandemic happened, it slowed down many businesses, causing vendors to limit their spending in the portal. This project showcases the feature I designed that helped vendors find new ways to spread their budget.