TLDR
Background: Gartner Digital Markets encompasses four software/service review channels managed by a Vendor Portal platform where vendors manage their listings, gather valuable insights, and qualify leads
Problem: Vendors were halting their category bids because the pandemic limited their original category opportunities
Solution: A new feature, Growth Opportunities, presenting new categories that they could potentially be a good fit for
Result: Vendor bidding increased by 16% and the kicked off more growth-focused solutions