Being in the cybersecurity space made it difficult to find things on our competitors due to, well, security. So I had to pivot and find similar concepts from other companies. Because of my extensive research, I was able to make connections to billing, storage, and usage.
Even though they were different industries, I was able to form ideas from their examples and do a competitive analysis. I felt like Tinker Hatfield, getting inspiration from a museum to design a shoe.
From there I was able to do a competitive analysis from the major inspirations I found.